You know how matza is essentially bread without yeast? Well, Fruity Pebbles tastes like the matza of the cereal world. Post was probably trying to make their own Rice Crispies and forgot to put the yeast in, or whatever ingredient they put in rice cereal to make it not taste like crap. I imagine the board meeting down at Post that day went something like this:
"Um, boss? We forgot to put the yeast in our rice cereal and it sticks to your teeth now and tastes awful.
-Hmm, well then, just make the flakes different flavors and add a swimming pool's worth of corn syrup.
Ok boss, but who would in their right mind would eat this stuff?
-(Shrugs shoulders)...Cave men?
Hmm. Cave men..."
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