Monday, May 21, 2007

Fruity Pebbles

A good source of fiber indeed.



You know how matza is essentially bread without yeast? Well, Fruity Pebbles tastes like the matza of the cereal world. Post was probably trying to make their own Rice Crispies and forgot to put the yeast in, or whatever ingredient they put in rice cereal to make it not taste like crap. I imagine the board meeting down at Post that day went something like this:

"Um, boss? We forgot to put the yeast in our rice cereal and it sticks to your teeth now and tastes awful.

-Hmm, well then, just make the flakes different flavors and add a swimming pool's worth of corn syrup.

Ok boss, but who would in their right mind would eat this stuff?

-(Shrugs shoulders)...Cave men?

Hmm. Cave men..."

Monday, May 14, 2007

Limited Edition: Spider Man 3 Cereal!!!

I picked this up a couple of weeks ago for about 2 dollars. It's Spider Man!!! If this isn't as exciting as cereal gets, I'm not sure what is.



In addition to pimping out the Spider Man license to established brands of cereal, General Mills went and gave Spidey his own "Lightly Sweetened Fruity Corn Puffs" cereal available for a limited time. I remember when the Ninja Turtles movie, either 1 or 2 came out, there was a promotional cereal that was essentially lucky charms but with Ninja Turtle shapes. My parents caved in and bought it for me. After that, I always wanted to have Ninja Turtle cereal again but didn't quite grasp the concept of "limited time only".

Well, I'm 21 years old now and I think I can spot these sweet opportunities when they come around.

Just looking at the box, you could conclude a couple of things. 1) That Spider Man has taken a break from fighting crime to steal the photographer's most important meal of the day right from under her/him. Or 2) that the thick ass "milk" in the bowl and that strange white fluid coming out of Spidey's suit are somehow related. Eew. Or some combination of the 2.

The actual cereal is just Kix but with sugar/food dye. You know how Mom and Dad are suppose to approve of Kix because there's no sugar added, it's just naturally sweet? Well this is what Kix would be like if the kids got their way.


I didn't get the color scheme until I poured myself bowl and it screamed SPIDER MAN to my face. Maybe the white stuff in the bowl on the cover clouded my interpretation.

Other than that, it's interesting to note the "puzzle" on the side is the Spider Man version of shoving a square peg into the round hole. Can you match up 3 entirely different photos that have been ripped in half? I mean come on! If kids are old enough to feed themselves, they could solve this in 10 seconds tops. Way to lower the bar and give the kids a false sense of accomplishment General Mills.

Monday, May 7, 2007

Special K

In the first of many entries, I will take a look at a specific cereal and write what I think about it.



This week is Special K. I picked up 2 boxes on sale for $2.50 each at Safeway last week. It turns out the whole special part of the cereal just means that it's Rice Krispies...in flake form. When I was eating some this morning, I looked down into my bowl and thought, "huh, there's some Rice Krispies that got mixed into my Special K." Then I realized they were the same.

I like to think of Special K as the adult contemporary Rice Krispies. It's much more sophisticated than having three brightly dressed leprechauns tell you that your cereal is going to tell you things if you put your ear up to it after adding milk.

There's a measuring tape around the box and a pitch telling me that "Losing up to 6 lbs in 2 weeks just got easier". Great. With Special K not only do I NOT get a free toy or puzzles on the back, but I'm reminded that I'm transitioning into an adult and am not the skinny kid I use to be. Thanks a lot Kelloggs.