These things are being marketed as cereal in straw form that you use to drink and enjoy milk with. Alex Nitta pointed out a critical flaw in the cereal straw concept in that as you drink the milk and eat the straw, it becomes increasingly difficult to make the two meet.
Essentially, these are Pirouline cookies that sort of taste like the cereals they represent. They are a nice snack when driving or on the go actually though I don't think they should be marketed as cereal. They are actually the polar opposite of cereal in my opinion.
Dictionary dot com defines cereal as such:
1.any plant of the grass family yielding an edible grain, as wheat, rye, oats, rice, or corn.
2.the grain itself.
3.some edible preparation of it, esp. a breakfast food.
–adjective
4.of or pertaining to grain or the plants producing it.
which actually could qualify cereal straws as cereal, but in its colloquial understanding, these aren't cereal.
Within the straws there is a lining of soy milk which is kind of redundant when you eat them with milk. Seems like they got caught up in trying to market these as a reshaped cereal bar and instead created more of a hands on product. Whatever.
There's actually less to say about these than I thought there would be. Not as bad/weird as they sound, definitely different, nothing special really. Time will tell if they catch on.
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